OS X Lion Was My Idea
Several months ago Microsoft had an ad campaign where they would have an average Joe or Jane talk about some cool wizbang feature of Windows 7 and how it was all their idea. It was one of Microsoft's better ad campaigns, and was actually understandable by the average person without requiring the viewer to know industry inside jokes, or to understand Jerry Seinfeld, to be able to "get" the gist of the commercial. It also employed some cute gimmicks, such as when the person was remembering back to how they thought up the wonderful new idea the directors used a different actor who was younger, thinner, cuter, handsomer, and had way better hair than the real person.